Please note: The questions and answers also apply to Matric Dance gowns.

Frequently Asked Questions


Frequently Asked Questions


Q. CAN I GET A CATALOG OF THE WEDDING GOWNS YOU CARRY?

Sorry, it's impossible for Imago Bridal to publish a catalogue. This is because our styles and the wedding gowns we have available change daily. Most other bridal stores carry the same styles for an entire season or longer so it's easy for them to publish a catalogue.


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Q. WHAT ARE THE PRICES LIKE AT IMAGO?

One word alone describes the wedding gown prices: FANTASTIC! At IMAGO BRIDAL the majority of the wedding gowns are priced between R2000.00 and R4500.00 for hire gowns. Evening wear range between R500.00 and R1500.00 for hire. When you come to Imago advice your consultant as to your budget and she will work not only to find you the most beautiful gown you've ever seen BUT she will also strive to satisfy your financial needs.


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Q. SHOULD I BRING IN PICTURES FROM MAGAZINES OR THE INTERNET OF GOWNS I LIKE?

Yes, Yes, Yes. BUT, we strongly advise that you remember two things. First, the models used by the bridal designers average 1.75m tall and wear a size 4 so unless you are this tall and wear a size 4 the gowns may not look the same on you. THIS IS WHY IT IS SO IMPORTANT TO SEE YOURSELF IN THE GOWN IN YOUR SIZE BEFORE YOU BUY/HIRE IT. The second thing you should know is that many designers sell gowns that are not advertised in the magazines and are not available online. They tend to look better on "normal" sized women so BRING AN OPEN MIND. It has been our experience that when many women see themselves in a pictured gown they thought they loved they exclaim "gee, I thought it would be more exciting" and, when they try on a gown style they had not even considered before they go falling in love with it.


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Q. SHOULD I MAKE AN APPOINTMENT BEFORE I COME TO LOOK AT WEDDING GOWNS?

No need for an appointment.  You will still get the same quality service we pride ourselves on!


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Q. WHAT IF I FIND THE GOWN OF MY DREAMS AND I'M NOT READY TO COMMIT YET? (I'm not ready financially or I want my mom to see it.) CAN YOU HOLD THE GOWN FOR ME?

Sorry, we can't. Imago Bridal usually has only one of each gown (sometimes there may be the same gown in a different size). If we held a gown we may be depriving someone from buying/hiring that saw and loved that same gown a day before you. The advantage of our style of store is that if you don't find a gown of your dreams on your visit you can return in three weeks and see many new and different gowns that came in since your last visit. The disadvantage is that if you find the gown of your dreams and don't commit to it that day there is a good chance it won�t be available for your special day when you return. That is why we suggest that before you set an appointment you ask yourself, "If I found the wedding gown of my dreams in my budget, can I book it today?" If the answer is no just schedule a tour so you won't fall in love with any one gown. It's best to be ready at Imago Bridal by bringing your mom or whoever you want with you. If you're lucky enough to find the perfect dress you won't have to leave it behind. We do accept a deposit on a dress for us to keep it for you. We accept EFT's, credit and debit cards, we do not accept checks.


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Q. HOW IS IMAGO BRIDAL DIFFERENT THAN THE OTHER BIG CHAIN BRIDAL STORE?

There are two BIG differences. First, although both Imago Bridal and the big chain both stock wedding gowns, the big chain store manufacturers its' own dresses at their factory, i.e. all the wedding gowns "they" sell were made by them. There maybe 6 or more brides out there with the same dress. At Imago BRIDAL we do not make wedding gowns. Instead, we buy from the same designers who normally sell to the small boutique stores. We focus more on beautiful beadwork, quality and perfect finishes. These gowns are now made a lot more affordable because you can hire a R12000.00 gown for R4000.00! The second BIG difference is that the chain stores have "fixed styles for the season". This means that for the most part their dress styles don't change during the year. They can even give you a catalogue because they are selling the same gowns over and over. At Imago Bridal we don't have "fixed styles". Our wedding gown styles and inventory changes often. The benefit to you, our customer is that if you don't find the gown of your dreams on your first visit, just come back in three weeks and you WILL see new and different wedding gowns.


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Q. DOES IMAGO BRIDAL DO ALTERATIONS "ON SITE"?

Yes, Imago Bridal employs highly qualified seamstresses that will alter your gown. They are highly experienced in this specialized field. There is a wide range of alterations that can be done, and we quote accordingly. Small alterations are usually free of charge.


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Q. DO I NEED TO PURCHASE A SPECIAL BRA TO WEAR WITH THE GOWN?

At Imago bridal our buyers not only focus on amazing and unique styling but the buyers also feel it is important that our wedding gowns be made of the highest quality materials and have a superior inner fit construction. We have also found that no matter how beautiful a style, if the gown does not have a superior inner fit construction the gown will not look or hang perfectly when worn. This specific inner construction gives you all the support needed. If you still feel that you need a bra, consult with your bridal consultant first. There are also many wedding gowns that are priced lower because the fabrics, beadwork and inner construction is of a lower quality. Most other larger stores are bound to one manufacturer or designer, but Imago Bridal ONLY sells a variety of independent, designer gowns that are normally only found in small boutique stores.
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Q. FULL FIGURED BRIDES AT IMAGO?

Imago Bridal has always enjoyed a stellar reputation with plus size customers. Imago Bridal offers plus sizes in a variety of styles. We also have a special order section where we have samples available to be ordered. You will need to see us at least three months before the wedding for most of these dresses. Some are available sooner.
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Q. IF I'M PLANNING ON LOSING WEIGHT WHEN SHOULD I SHOP FOR AND BUY MY WEDDING GOWN?

Every experienced bridal seamstress will tell you that it is easy and inexpensive to take a wedding gown down in size. 95% of all future brides will need some alterations and taking in or out of a side seam costs the same. So, if you lose weight it is easy and inexpensive to make your gown still fit you perfectly if it was purchased in a bigger size. Planning a wedding can be a very stressful time for you and it is a mistake to add more stress because you will not fit into a dress if you don't reach your weight goal. Most brides buy their wedding gowns 9 to 18 months before their weddings so that they can facilitate all the other planning and purchases that revolve around the gown. You should do the same even if you are planning to lose weight. Buy/hire the gown that fits your current weight and if you reach your goalweight it will be easy to alter to fit you beautifully. If you don't, so what! Your gown will still fit beautifully and remember he fell in love with you the way you are, not the way you hope to be.


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Q. WHO SHOULD I BRING WITH ME WHEN I COME FOR MY WEDDING GOWN SHOPPING APPOINTMENT AT IMAGO?

When shopping for a wedding gown all the experts advise not to bring too many people. Your mom and one or two other trusted individuals seem to be the perfect mix. Pick a few people who love you to come and your experience will be a lot more enjoyable and you will have a better chance of being successful in your quest. Its great to have one or two people who are close to you to give you their honest opinions but bringing too many people to "poll the audience" is a recipe for disaster that may make you miss out on your perfect gown. In the end the only opinion that truly counts when picking a wedding gown is YOURS! You will be the center of attention on your wedding day (no one cares how the groom looks). You want a wedding gown that will make you look awesome and feel amazing. You are the only one who will really know when you have found the gown that does this for u.


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Q. WILL I BE ABLE TO SEE GOWNS AT IMAGO THAT ARE DIFFERENT FROM WHAT I'VE SEEN EVERYWHERE ELSE?

YES YES YES. We stock independent designer gowns in all sizes. The advantage for you, the customer, is that you can get an amazing designer gown at an exceptional price that won't be available and sold all over the place.


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Q. WILL I ACTUALLY BE ABLE TO GO THROUGH THE RACKS AND SEE FOR MYSELF ALL THE DRESSES THAT IMAGO HAS TO OFFER?

Absolutely! Many of our customers have complained that at other bridal stores they are put into a dressing room and the store employee goes to another room to select gowns she thinks the future bride will like. At Imago you and your bridal consultant will go through the racks together to review, discuss and choose the wedding gowns you will try on. You will be able to see every gown Imago Bridal has to offer. Our store also has a lot of mannequins to display gowns in the correct form and shape. This really helps a lot with gown selection.
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Q. WHAT'S THE SCOOP ON BRIDESMAIDS AT IMAGO?

We have an exciting new design that will suit all your bridesmates!  click here to view


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Q. SHOULD I GET A SITTER FOR KIDS?

We strongly advise you not to bring children to a bridal store. Your wedding gown choice is one of the most important you will make for your wedding. For the rest of your married life you will be looking at pictures of yourself in that special gown. When shopping for that gown you need to be able to focus and concentrate without distractions. A bridal salon is not a fun place for kids and they will get bored very quickly and distract you from this important mission. A bridal salon is also NOT a safe place for children due to loose pins and other hazards. Crying babies also distract other future brides on this important day and we will ask that crying babies be taken outside. Children under 12 are not permitted in our fitting area or the Couture area. Due to safety concerns and liability CHILDREN ARE NEVER PERMITTED IN THE ALTERATIONS/SEAMSTRESS AREA.
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Q. DO YOU SELL WEDDING DRESSES?

We specialize in hiring our gowns. They are well maintaned and when you pick up your gown all loose beads will be fixed and the gown will be drycleaned. Your gown will not look used or hired. We pride ourselves on this. Imago Bridal also has a range of special order gowns that can be purchased if you do not want to hire.
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Q. DO YOU STOCK ACCESSORIES AND FLOWER GIRL DRESSES?

We have a variety of tiaras, veils, flowergirl dresses, garters and petticoats for hire or purchase.
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Q. WHAT TIME FRAME IS NEEDED FOR THE SELECTION AND BOOKING OF MY GOWN?

The experts recommend that you start searching and booking about 6 months before your wedding. At Imago Bridal we also accomodate last minute brides and can do bookings and alterations even one week before your wedding. Our special order range require 2 months for delivery.
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Q. WHAT IS THE PROCEDURE TO BOOK A GOWN?

After you decided on your wedding gown we require a deposit of not less than R1000.00 to secure your gown for your special date. The gown will be taken off the shelf a week before your fitting date. We schedule a fitting for you 2 weeks before your wedding. When you collect your gown 2 days before you settle the balance. We do require an insurance that is paid on the day off collection. This amount is refundable if the dress comes back undamaged.
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Q. WHAT HAPPENS IF I CANCELL MY GOWN?

Please refer to the our Policy page.


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Q. WILL I LOOK THE SAME AS EVERYONE ELSE AT THE MATRIC DANCE?

Who wants the same Matric dance gown as everyone else? At Imago Bridal we stock a variety of "one of a kind" gowns. The gowns that we have two of, will be registered for your school and we will not hire the same gown to another pupil at your school.


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